In a nutshell, you send out your eZine issues on a periodical basis to your subscribers. The good thing is that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a periodic basis.
As an eZine publisher, you can not just get the benefits of a traditional publisher receives newsletter without cutting trees several stages, easily and conveniently spread your marketing influence and expertise to your base to subscribers instead of ordinary man.
In other words, you do not need to invest in expensive printing equipment, made of brick and mortar businesses and recruitment of personnel, but in your own newsletter publication, which has saved many time, money and effort.
Basically you need to start your own eZine are an auto responder and broadcast feature to go with, so you get to your massive subscribers whom you can regard as your prospects, too.
All in all, if you do not have the commitments of creating your own product to sell, then publishing your own newsletter Online one of the wisest decisions you will ever make, the benefits of impressive marketing power and of influence, they may offer.